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LATEST

POSTS & TUTORIALS
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February 11, 2019  |  By Francois Gossieaux

Ever wondered what a review is worth?

If you ever wondered what a review is worth for small businesses? Here is a great infographic put together by Invesp, based on research from a variety of places, including a Cornell University Study. The bottom line — it is super important, and if you do not invest in getting reviews, you are missing a […]

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Website ROI
December 29, 2018  |  By Francois Gossieaux

Do you know what you’re paying for?

Building a website can be a daunting undertaking. Will you lose some of your domain reputation, or some of the SEO it took you years to build? Will you have to write the copy? It’s also hard to decide who to go with. The well respected web design company in town may charge you $20,000 […]

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October 26, 2018  |  By Francois Gossieaux

SEO for Local Businesses

For our new website, I wrote a post on SEO for Real Estate Companies. Except for the part of IDX, all the other information is valid for any local company. Let is know what you think. The post can be found here.

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May 22, 2018  |  By Francois Gossieaux

Content marketing is not just talking about yourself

How do you react to people at parties who can only talk about themselves? They babble on and on about their achievements, their frustrations, maybe their kid’s achievements, and they never ask you how you’re doing nor how your loved ones are doing. Chances are that you won’t be hanging around those selfish people for […]

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DJI_0121
April 8, 2018  |  By Francois Gossieaux

How to think about SEO for your site

We all know it. SEO is important. In fact we have seen sites that increased their business growth by a factor 5-6X with good SEO and others that increased sales by a factor 3. But SEO is not just about showing up high with certain key phrases in search engines. It is also a way […]

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July 13, 2017  |  By Francois Gossieaux

What is Human Observations

Human Observations started as my personal photo site. After my site was hacked, I started to rebuild it slowly. At the same time, I launched Local Captures — a photo tour site where we connect travelers with locals who share a passion for photography and for capturing the beauty of the places they call home. […]

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