Marketing was our first love. Our founder has been in marketing all his life, working his way up as a marketing executive in both startups and large companies. He even co-authored an award-winning book on the impact of social media on marketing and business.

HOW WE THINK?

Marketing should be the fabric of an organization.

OUR APPROACH TO MARKETING

Agile and Lean

We think about marketing a little differently than most other marketers. Marketing is not just a business activity in our mind -- it is your business. Marketing is not just meant to attract new customers, it is your customer relationship foundation. While we have been consultants to CMO's at some of the world's largest brands, such as Sony, FedEx, Pepsi, Liberty Mutual, AstraZeneca, and Microsoft, we do enjoy working with small businesses and startups.

Here are some of the things we can do to help you:

Marketing Audit:

We come in, and audit all your marketing activities. How is your messaging resonating with customers? How is it different from your competitors? Are your sales people having the right tools? Are you findable in search engines? How strong is your social engagement. Based on the results of the audit we make recommendations on what to tackle first, second, and third.

Social Media Marketing:

Social media marketing is not a channel through which to talk with your customers about your products and services. Successful Social Media Marketing is centered around value and is Social...duh. You would not go to a party and only talk about yourself, would you? Well, you should not do that in social media either. Social media is also not just the purview of young people. It is about the connection between people who belong to the same tribe. We can train you on social, or we can do it for you.

SEO and other data-driven programs:

Handling SEO is not just a data-driven marketing activity, it is also part content marketing and part positioning & messaging. We have done SEO for high-tech startups and small local businesses. In the process, we have increased growth and revenue dramatically. Check our thoughts on SEO here.

Marketing Strategy & Education:

If you need to develop an overall marketing strategy, or you want to educate your employees on how to become better marketers, we can help you with that as well.

MARKETING STUFF WE LOVE TO DO

Our main areas of expertise

PROGRAM DEVELOPMENT

We love creating impactful marketing programs -- whether they are lead generation programs, content marketing programs, or digital marketing programs -- we love them all.

MARKETING STRATEGY

We love going up to a 20,000 foot level and look at the big picture -- all while making sure that the big picture strategy will result in concrete and measurable programs.

EDUCATION

We wrote an award-winning book on the impact of social in marketing that was used in many universities. We have lectured about marketing in classrooms, corporate boardrooms, and backrooms of small businesses.

MARKETING PROGRAMS WE'VE CREATED

LET’S WORK TOGETHER