MOMMI

Business Problem: Mommi is a compelling brand, with alternative prenatal vitamin solution but so so product taste (in the meantime they have reformulated their product and people love the taste).

Solution: Engage with “mom-fluencers”, complimentary brands & specialists to generate brand awareness & sales

  • Uncovered moms/moms-to-be in the fitness space who did not mind protein texture and taste
  • Developed on-going relationships with ”mom” fitness influencers
  • Uncovered & launched joint promotions with over 20 complimentary brands & specialists (dieticians, lactation experts, wellness centers)

Results:

  • Grew Instagram account from 300 followers to over 2800
  • Doubled e-mail list size with 2 social contests
  • Delivered over 1500 samples
  • Increased monthly product subscriptions 30%

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