MOMMI
Business Problem: Mommi is a compelling brand, with alternative prenatal vitamin solution but so so product taste (in the meantime they have reformulated their product and people love the taste).
Solution: Engage with “mom-fluencers”, complimentary brands & specialists to generate brand awareness & sales
- Uncovered moms/moms-to-be in the fitness space who did not mind protein texture and taste
- Developed on-going relationships with ”mom” fitness influencers
- Uncovered & launched joint promotions with over 20 complimentary brands & specialists (dieticians, lactation experts, wellness centers)
Results:
- Grew Instagram account from 300 followers to over 2800
- Doubled e-mail list size with 2 social contests
- Delivered over 1500 samples
- Increased monthly product subscriptions 30%