SEO Case Study: Spa at the Woods
The Spa at the Woods, an upscale spa with pool, hot-tub, steam room and sauna, had an antiquated website when we took it over. It also was ranking very poorly in search engine results compared to other spas in the region, one of which was managed by Killington Resort, a company with limitless resources compared to our client.
We redesigned the website and went to work on SEO right away. We set up an online booking system, and focused on optimizing local SEO on getting people who were local to visit or call the spa. Within months we helped make the spa profitable, which it hadn't been for 10 years.
Even during the COVID-19 pandemic, and throughout the closings that it caused, we did not lose our rankings from an SEO perspective.